Marketing audits
Let’s get a picture of where you are from a fresh pair of eyes and an analytical brain.
What you can choose
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360 audit
An entire picture of your brand, marketing channels and collateral.
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Website audit
A look at your online shop window and how it’s performing.
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Social media audit
Understanding if you’re using the correct channels for your brand.
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Customer journey audit
Whether this is an online journey or an in-venue experience. See it from your customers’ eyes.
What to expect
360 audit
We will get a full picture of your marketing assets and activity:
Initial consultation to understand everything that requires auditing
Assessment and analysis of reporting and measurement
This can include your website, social media, email marketing, printed materials, menus, signage and more
A full overview document with findings
Follow up meeting to present and review
Website audit
Let’s get your URL and then:
Access to Google Analytics or your analytical tool
Customer journey analysis
Broken links and pages check
Content review
On-page SEO review
Recommendations within a full overview document
Follow up meeting to present and review
Social media audit
You tell me what channels, arrange access and then:
Gathering insights from your audience data
A review of your content
Optimisation of your pages / profiles
Research across all channels
Full overview audit report
Follow up meeting to present and review
Customer journey audit
There can be several customer journeys that we need to look at:
Online eCommerce customer journey
In-venue customer journey from parking their car to paying their bill
Review of all possible customer touch points during their experience with you
Full overview audit report with recommendations
Follow up meeting to present and review
Yes, I need auditing
Clients
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"Working with Glenda has been an absolute dream."
Glenda has been an extremely valuable addition to the 2Forks cutlery drawer: hard-working, organised, service-minded, sharp and an absolute delight to be around. We’ve been so impressed with her work on client projects that we’ve asked her to start working on our own marketing.
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Glenda dug in and produced great results for us at Coppa Club Bristol & Bath.
We had to leave her to get on with the job and she happily brought her smarts and experience to the table and got on with things. Thank you, Glenda! We really appreciate it.
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"I don't know what I did without you."
I can’t tell you what a weight off my shoulders it is not to worry about this stuff anymore. I don’t know what I did without you!
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"Glenda has supported Boston Tea Party in a variety of ways..."
…particularly our CRM, including strategy, journeys, and copywriting…. She's supported on everything from creating a brand strategy, to menu optimisation and agency briefs, as well as wider skills such as managing a larger team and stepping up into a new role. She is super knowledgeable on all things hospitality and F&B marketing, and able to provide real insight on a wide range of topics.
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![Emma Blake - Native Vine]()
"We couldn't have been happier with Glenda's approach."
She was incredibly generous with her time and proved to have extensive knowledge and experience in the realm of marketing, answering all our questions no matter how small or obscure. It’s been a pleasure to work with her and it has proved to be an invaluable experience.
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"Glenda has been a real breath of fresh air"
Marketing is an area that has been a long-term opportunity for us and Glenda came in, quickly helped us diagnose our approach and relentlessly provided the solutions that can help.
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![Nathan Reece - Factory Studios]()
“Working with Glenda has been great for the studio.”
She is extremely knowledgeable and able to provide guidance and advice with confidence for us where we have gaps in our understanding.
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"What a fantastic job you have done; thanks so very much."
Thank you for the website launch, which looks absolutely brilliant! I am so grateful for your work with Sonderwell over the last few months, you have been great, and we shall miss your skill and expertise.
Frequently asked questions
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It depends on how much we need to audit, but a website audit should take no longer than a day of my time, for example.
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My process for auditing will be clearly outlined in your report with details of what was found and what might need to be addressed. All of the audits come with a full list of recommendations from ‘most urgent’ to ‘nice to have.’ To reassure you, if something needs urgently addressing, I will contact you before the report is completed.
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No work will begin until a signed contract is in place and everyone is happy to make a start. Client confidentiality is paramount to me and I am really happy to sign NDA agreements where appropriate.
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Depending on current contract lengths and availability, I can give you an idea of a start date over a virtual cuppa.