Marketing & brand strategy

Looking for long-term vision and objectives? Or short-term tactics and activities to meet urgent goals?

What you can choose

  • Marketing & brand

    Full brand and marketing strategy including a full 360 audit of where you are. I’ll take a look at your competitors, the marketplace and create a strategy for you to keep and implement.

  • Social media

    Feel confident everywhere else but need some guidance on social media? I’ll outline your goals, optimisation targets, audience insight, a full content review and summarise where you need to focus.

  • Content

    Your content strategy should include a SWOT analysis, a look at your customer personas, identifying your USPs, analysing which channels are best for your business and the types of content your audience wants to see, all with a plan of how to execute it.

What to expect

Marketing & brand strategy

We’ll start with a stakeholder interview, then:

  • 360 marketing audit

  • Competitor analysis

  • Streamlining your business vs marketing goals

  • Identifying target customers

  • Understanding your budget for marketing

  • Analysing your offer

  • Outlining objectives to meet your goals

  • How to measure success

  • Full handover with next steps

Social media strategy

We’ll start with definition of your social media goals, then:

  • An overview of your channels and insights

  • Review of your content

  • Review your branding and language

  • Review of performance

  • Understand your audience in detail

  • Competitor review

  • Outline objectives to meet your goals

  • Exploration of additional channels

  • Creation of your content pillars

  • Creation of your social media calendar

  • Post suggestions

  • Engagement plan

  • Full handover with next steps

Content strategy

We’ll start with defining your goals for content, then:

  • 360 audit of all current content channels

  • Conduct competitor research

  • Conduct audience research

  • Define your USPs

  • Channel analysis and research in line with your audiences

  • Content types

  • Content pillars

  • Content management plan

  • Measuring success

  • Full handover with next steps

Sounds great!

Book a virtual cuppa

Clients

  • "Working with Glenda has been an absolute dream."

    Glenda has been an extremely valuable addition to the 2Forks cutlery drawer: hard-working, organised, service-minded, sharp and an absolute delight to be around. We’ve been so impressed with her work on client projects that we’ve asked her to start working on our own marketing.

    2FORKS

  • Glenda dug in and produced great results for us at Coppa Club Bristol & Bath.

    We had to leave her to get on with the job and she happily brought her smarts and experience to the table and got on with things. Thank you, Glenda! We really appreciate it.

    COPPA CLUB

  • "I don't know what I did without you."

    I can’t tell you what a weight off my shoulders it is not to worry about this stuff anymore. I don’t know what I did without you!

    DATAHAWKS

  • "Glenda has supported Boston Tea Party in a variety of ways..."

    …particularly our CRM, including strategy, journeys, and copywriting…. She's supported on everything from creating a brand strategy, to menu optimisation and agency briefs, as well as wider skills such as managing a larger team and stepping up into a new role. She is super knowledgeable on all things hospitality and F&B marketing, and able to provide real insight on a wide range of topics.

    BOSTON TEA PARTY

  • Emma Blake - Native Vine

    "We couldn't have been happier with Glenda's approach."

    She was incredibly generous with her time and proved to have extensive knowledge and experience in the realm of marketing, answering all our questions no matter how small or obscure. It’s been a pleasure to work with her and it has proved to be an invaluable experience.

    NATIVE VINE

  • "Glenda has been a real breath of fresh air"

    Marketing is an area that has been a long-term opportunity for us and Glenda came in, quickly helped us diagnose our approach and relentlessly provided the solutions that can help.

    BLUE+YELLOW

  • Nathan Reece - Factory Studios

    “Working with Glenda has been great for the studio.”

    She is extremely knowledgeable and able to provide guidance and advice with confidence for us where we have gaps in our understanding.



    FACTORY STUDIOS

  • "What a fantastic job you have done; thanks so very much."

    Thank you for the website launch, which looks absolutely brilliant! I am so grateful for your work with Sonderwell over the last few months, you have been great, and we shall miss your skill and expertise.

    SONDERWELL

See more feedback

Frequently asked questions

  • During our kick off call, we’ll determine how you like to digest information and I’ll work in a format you’re most comfortable with.

  • This will depend on a number of factors, such as; what time period your strategy is being created for, the size of your business, your current list of assets and how competitive your market is. It also depends on my availability.

  • I usually charge a day rate for the amount of time that this project takes me, or I can charge a total project cost. We can work with your budget.

  • Depending on current contract lengths and availability, I can give you an idea of a start date over a virtual cuppa.

Let’s get the ball rolling…

Book a virtual cuppa